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Monday 11 December 2017

Fresh Trader, Branding

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Interiors Architecture Branding
The new prototype for cash and carry on the highstreet

A completely unique high street offering,
this Fresh Trader store required equally fresh branding.

 

Sectors

Branding

Client

Confidential

Location

Enfield, North London

Brief

Fresh Trader is the new prototype for cash and carry on the high street. It was our job to create a new brand, appropriate for this purpose.

The cost-effective
alternative to the
supermarket

As this was the very first time a cash and carry had been brought to the high street, it was imperative to exhibit its sense of high value, whilst maintaining a strong, clean and clear brand expression. 


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