Thursday 22 February 2018
Fresh Trader, Branding
The new prototype for cash and carry on the highstreet
A completely unique high street offering,
this Fresh Trader store required equally fresh branding.
Enfield, North London
Fresh Trader is the new prototype for cash and carry on the high street. It was our job to create a new brand, appropriate for this purpose.
alternative to the
As this was the very first time a cash and carry had been brought to the high street, it was imperative to exhibit its sense of high value, whilst maintaining a strong, clean and clear brand expression.
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