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Monday 11 December 2017

Racing Green

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Interiors Architecture Branding
New flagship hub
 

Sales have more than met expectations

Sectors

Showrooms

Client

Racing Green 

Location

Fleet, Hampshire

Brief

This specialist classic car company appointed us to bring together their sales, repair and long-term restoration sites, to create a flagship hub to grow the business.

Significantly increased
dwell time
and sales

We designed the flagship hub to epitomise Racing Green’s brand values, expressing both the heritage of the marque and the expertise of theengineers. the building was largely open plan, enabling customers to be immersed in the product and encouraging easy interaction withthe engineers, producing significantly increased dwell time and sales. It included a large feature staircase and vehicle friendly stone chip flooring together with large promotional graphics, seating and sales zones.