Thursday 22 February 2018
First London store for international brand Abdul Samad al Qurashi
The Middle East comes to London, via Milano
Abdul Samad al Qurashi, Saudi Arabia
Oxford Street, London
To take forward this fast growing international brand into London for the first time
Italian style & middle eastern luxury in the heart of London
Tasked with turning a tiny single floor chocolate shop into the home of al Qurashi's first retail foray in London. The project required moving forward an international brand and developing it to meet the specific needs of the UK market. This required the careful development of equipment, lighting, finishes and signage and necessitated our opening up a dual level basement stockroom in to prime retail space that trebled the trading space.