Thursday 22 February 2018
Gifts of London
New brand and store design
Shortlisted for the 2014 Surface Design Awards
- Retail Category
Heart of London
Villiers Street, London
Reccomended by the Retail Agents, we were commisioned to create an entire new brand and design a new store selling London
souvenirs. The brief was to create a franchise with an inspirational and quality-driven brand for implementation at sites around the Capital.
store fit out
We have created
London's first contemporary upmarket gift
store. This is the first in a series of unique
retail developments due to take place
across many city centre locations.
Gifts of London has redefined the status of souvenir shops in Britain. The elegant and contemporary setting allows the product’s vibrant colours to sing. The store features Silver & Co’s statement wall, shortlisted for the Surface Design Awards. It perfectly blends the sophistication of hand selected and stained finishes with rugged reclaimed timber, fit for the urban setting.