Thursday 22 February 2018
289 High Holborn, Branding
Why brand a building?
To create a stylish value enhancing building brand that attracts both contemporary media users and the more traditional legal ones associated with the location.
The new 289 brand was equally at home on the building, in the building and on all the traditional marketing collateral. It’s success was based on the utter simplicity of the font and the stylish 3D implementation in the building.